What an enquiry journey report looks like
This example shows the structure, analysis and style of recommendations used in our reviews. The data is fictional and describes a typical B2B website.
This is a demonstration report. It shows the structure, level of detail and type of recommendations included in a paid review. The company, data and findings are fictional.
Why show a sample report?
A paid review is more than an opinion about the website's appearance. You receive a structured diagnosis: what makes contact difficult, why it matters to the business, where to start and what to measure after implementation.
Diagnostic identification
XYZ Manufacturing Ltd — anonymised example
Review period: Q1 2026 — Goal: B2B service website for manufacturing companies
Executive summary
We found seven significant issues in the route to an enquiry on the XYZ Manufacturing Ltd website. The detailed example shows how template remnants, test content and inconsistent details can weaken trust before contact. The form requires nine mandatory fields, although 3–5 are usually enough for an initial B2B enquiry. Resolving the high-priority issues could make it easier for most mobile visitors to proceed to an enquiry.
Note: the report describes problems; it does not guarantee a specific percentage increase. Every company has a different context, traffic profile and sales process.
Key diagnostic findings
| Issue / Area | Priority | Location | Recommendation | Effort |
|---|---|---|---|---|
| Template remnants and inconsistent contact details Demonstration sections, test content, interface elements in different languages and inconsistent company details remain on the website. | High | Homepage, footer, blog and menu | Remove demonstration content, standardise company details, translate the interface and replace generic blocks with specific B2B information. | Small / medium (content + CMS) |
| Enquiry form with nine mandatory fields The first enquiry requires a first name, surname, company, tax number, job title, phone number, email address, city and message. That is too much for an initial contact. | High | Contact page and footer form | Reduce the form to four fields: name, company, email and a short description. Collect the remaining information during the conversation. | Small (1–2h) |
| No form submission confirmation After clicking "Send", the page reloads without a message. The visitor does not know whether the enquiry was submitted. | High | Contact form on the /contact page | Add a thank-you page explaining the next step and expected response time. | Small (2–3h) |
| Generic first-screen message "Comprehensive solutions for industry" is too general. Potential customers cannot tell immediately whether the offer is relevant to them. | Medium | Homepage hero | Replace the headline with a specific description of what the company does, who it serves and what benefit it provides. | Medium (3–6h) |
| Phone number appears only in the footer The phone number is hidden at the bottom of the website, although some potential customers prefer to call rather than complete a form. | Medium | Site-wide — missing from the header and key CTAs | Add a clickable phone number in the mobile header and near key CTAs. | Small (1–2h) |
| Form submissions are not tracked Google Analytics is installed, but it does not record form submissions as a separate event. | Medium | Google Analytics / Tag Manager configuration | Configure a "form_submit" event and mark it as a conversion in GA4. | Medium (2–4h) |
| Catalogue PDF without a download form The catalogue link opens the PDF directly, so the company cannot collect details from interested visitors. | Low | Downloads page — link in the menu | Add a simple form asking for an email address and company before the download, or place it next to the download button. | Medium (3–5h) |
Template remnants and inconsistent contact details
Demonstration sections, test content, interface elements in different languages and inconsistent company details remain on the website.
Where:
Homepage, footer, blog and menu
Recommendation:
Remove demonstration content, standardise company details, translate the interface and replace generic blocks with specific B2B information.
Enquiry form with nine mandatory fields
The first enquiry requires a first name, surname, company, tax number, job title, phone number, email address, city and message. That is too much for an initial contact.
Where:
Contact page and footer form
Recommendation:
Reduce the form to four fields: name, company, email and a short description. Collect the remaining information during the conversation.
No form submission confirmation
After clicking "Send", the page reloads without a message. The visitor does not know whether the enquiry was submitted.
Recommendation:
Add a thank-you page explaining the next step and expected response time.
Generic first-screen message
"Comprehensive solutions for industry" is too general. Potential customers cannot tell immediately whether the offer is relevant to them.
Recommendation:
Replace the headline with a specific description of what the company does, who it serves and what benefit it provides.
Phone number appears only in the footer
The phone number is hidden at the bottom of the website, although some potential customers prefer to call rather than complete a form.
Recommendation:
Add a clickable phone number in the mobile header and near key CTAs.
Form submissions are not tracked
Google Analytics is installed, but it does not record form submissions as a separate event.
Recommendation:
Configure a "form_submit" event and mark it as a conversion in GA4.
Catalogue PDF without a download form
The catalogue link opens the PDF directly, so the company cannot collect details from interested visitors.
Recommendation:
Add a simple form asking for an email address and company before the download, or place it next to the download button.
Before improvements
Template blocks, mixed languages, test content and inconsistent contact details
The visitor may be unsure whether the company and offer are current.
After implementing recommendations
Consistent company presentation, clear offer, current details, specific CTA and catalogue link
The website gives the buyer more reasons to enquire or contact sales.
Action plan — implementation order
Week 1 — High priorities
Remove demonstration content, standardise contact details, hide empty categories and correct interface language. Estimated total effort: 4–8h.
Measure: CTA clicks, contact-page visits and form starts
Weeks 2–3 — Medium priorities
Clarify the B2B offer, add trust content, catalogue access and clear collaboration information. Estimated total effort: 6–12h.
Measure: scroll depth, catalogue downloads and contact-page visits
Optional phase — Low priority
Expand the guide, automate enquiry handling and address additional SEO recommendations after the basic trust issues have been resolved.
Measure: content-assisted enquiries, PDF downloads and form submissions
Would you like a similar diagnosis for your website?
In the paid review, we identify where your website may be losing enquiries, which improvements to prioritise and what to measure after implementation.
This is an educational example, not a complete free audit of a specific website.
Lead Rescue Studio — Sample report — anonymised format | Fictional data for demonstration only
What does the paid review include?
This is not a complete free website audit, but a demonstration of the report format. Each paid review is prepared individually for a specific website, industry and enquiry journey.
5–10 priority issues;
priorities and estimated effort;
explanation of the enquiry-journey impact;
quick-win recommendations;
CTA, form, mobile UX and trust analysis;
event measurement recommendations;
next-step action plan;
rough implementation estimate.
What happens after the report?
Prioritised report
A document listing the issues, rationale, recommendations and estimated effort.
Developer action plan
A practical task list explaining what to change, where and why.
The decision remains yours
You can implement the changes yourself, work with us or take no action — the report remains yours whatever you decide.